We want to be very clear from the start.
In no way are we saying that drinking
wine reduces the incidence of breast
cancer.

We know that most people enjoy a glass of wine, whether by itself or with a meal – the key here is moderation and the Canadian Breast Cancer Foundation – BC/Yukon Region suggests limiting consumption to one glass. The evidence says that over-consumption of wine can increase the risk of breast cancer and we are here to remind you of that health message. Therefore, with that in mind, we are pleased to have created a brand that gives 100% of the profits towards the realization of our mission – a future without breast cancer. And that’s a good thing.

We have friends living with breast cancer, so we started learning the facts about the disease and the statistics on how many women are diagnosed annually in Canada. Clearly, while survivorship has gone up significantly in the past three decades, there is a long way to go to lowering the incidence of the disease. We wanted to share the critical message that steps can be taken to reduce a woman’s personal risk of getting the disease, and to tell women that breast health is in their hands.

28% of all new cancer patients in women are related to breast cancer:

  • Breast cancer is the most common cancer diagnosis in women in
    Canada. One in four cancers diagnosed in women are breast cancer.
  • One in nine women will be diagnosed with breast cancer in her
    lifetime and one in 29 will die of it.
  • This year, an estimated 23,800 Canadian women and 200 men will
    be diagnosed with breast cancer.
  • On average, 65 women will be diagnosed with cancer every day.
  • On average, 14 Canadian women will die of breast cancer every day
  • The earlier that breast cancer is detected, the better the chance of
    survival. The current five-year survival rate in BC is 91.8 percent.

According to the Canadian Breast Cancer Foundation you can reduce the possibility of getting breast cancer by taking exercise and maintaining a healthy weight, by limiting alcohol, not smoking, doing regular self-examinations, and having a mammogram every 2 years if you are over 40 years old.

For more information visit the following websites:

Canadian Breast Cancer Foundation - BC/Yukon Region
http://www.cbcf.org/bc/Pages/default.aspx

Canadian Cancer Society 
www.bcsc.ca

Breast Cancer Society of Canada
www.cancer.ca
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